Welcome to Jasey’s Toy Chest

Built for Magical Moments. Made for a Lifetime of Memories

Discover Our Story

What Makes Us Special

  • Our Partnership with Early Learning Centre

    Partnered with Early Learning Centre, a beloved British brand trusted by generations since 1974.

  • Supporting Mental Health, One Joyful Moment at a Time

    Working toward a brighter, more connected future for families through mental health support.

  • Our Commitment to Sustainability

    Proudly sourcing FSC®-certified materials for our products.

  • Support to Parents and Caregivers

    Equipping families with meaningful ways to nurture children’s social and emotional growth.

Meet the Founders

Brian and Lauren Bernstein are the husband-and-wife founders of Jasey’s Toy Chest. Married for nearly 35 years, they are parents of three and proud new grandparents. Together, they bring a lifetime of love, creativity, and resilience to this new chapter — building a family-led brand with a deeply personal mission: to honor their late son, Jason (“Jasey”), and help other families find joy, resilience, and connection through play.

More About Us